This January, I’m thrilled to mark the one-year anniversary of Momentum Insights! The past year has been an incredible journey, filled with opportunities to collaborate on projects that push the boundaries of innovation and strategy. It’s been a privilege to explore how and why people think, act, and experience the world in unique ways—fueling my curiosity and deepening my passion for meaningful research.
2024 Highlights from Momentum Insights
AI & Tech Innovations Across Sectors
In 2024, I partnered with organizations across education and consumer markets to develop cutting-edge AI-driven solutions and immersive technologies. From exploratory research to iterative product testing and field-based studies, these projects have been at the forefront of shaping how technology meets human needs.
Strategic Transformations
Helping organizations navigate change has been another key focus. I’ve worked alongside clients to define their long-term visions and priorities through collaborative processes like stakeholder workshops, journey mapping, and generative co-visioning sessions. Seeing teams align and move forward with clarity has been deeply rewarding.
Pro Bono Work
Giving back is a cornerstone of Momentum Insights. This year, I’ve had the honor of partnering with a non-profit dedicated to diversity and inclusion in the outdoor sector and, more recently, with an organization inspiring the next generation of aviators through STEM education. The latter has been especially meaningful as my son prepares to graduate high school and pursue advanced pilot certifications.
Continuous Learning
Staying ahead of research trends is vital to the value I deliver. As an instructor at Research Rockstar, I’ve had the opportunity to teach topics like online qualitative methodologies, Gen Z’s influence on consumer trends, and optimizing customer and user experience initiatives. Continuous learning remains a cornerstone of my practice and professional growth.
Looking Ahead
Momentum Insights specializes in custom market and user research that bridges strategy, development, and marketing. As we move into 2025, I’m excited to continue exploring new challenges, forging meaningful connections, and delivering insights that drive impact.
If you’re curious about how research and insights can create meaningful change in your organization, I’d love to connect! Feel free to reach out or pass along my information to someone in your network who might benefit from a conversation.
Here’s to a year full of growth, curiosity, and success. Stay curious!