Before investing substantial time and money into a new idea, product, or service, how can you be certain it will resonate with your target audience? This is where a Market Validation Study (MVS) comes into play. A Market Validation Study serves as a crystal ball for businesses, providing insights into whether a concept will thrive…

Soaring above Warren-Sugarbush Airport with my son at the controls— a powerful reminder that new perspectives emerge through exploration and forward momentum. [Photo by: Marni Martens]

Often, I’m asked how businesses can better understand and connect with their customers, particularly the blossoming and influential Gen Z. In this blog post, I’ll share insights from recent research and trends, focusing on how businesses can ensure their marketing and CX/UX strategies align across generations. Let’s Start with Broad Strokes Across Generations When considering…